jcchouinard.com

moz.com

neilpatel.com

softwaretestinghelp.com

ahrefs.com

tophatrank.com

searchenginejournal.com

holisticseo.digital

databox.com

backlinko.com

yoast.com

mangools.com

searchengineland.com

dbswebsite.com

JEAN-CHRISTOPHE-CHOUINARD

Introduction to HTML for SEO - JC Chouinard

Britney Muller 

In this step you'll learn about crawling, indexing, and ranking. Crawling is the process of discovering content on the web by search engine robots. Indexing is the process of storing the content in a search engine index. Ranking is the process of ordering content in the hopes of solving the searcher's query. Engagement metrics are used to improve search quality and the rank of individual URLs is just a byproduct of that. 5xx and 4xx codes indicate when search engine crawlers can't access content due to a server or client error. Localized search results and organic ranking are determined by relevance, distance, and prominence. SEO best practices apply to local SEO, and reviews and online factors can have a notable impact on local ranking. You can use the URL Inspection tool and Fetch as Google to determine if a page is indexed and to submit URLs to the index. You can also use the "site:" advanced search operator and robots meta directives to tell search engines how to crawl and index your site.

How Search Engines Work: Crawling, Indexing, and Ranking - Beginner's Guide to SEO - Moz

Neil Patel

9 Essential Google Operators for SEOs and Content Marketers

softwaretestinghelp

This content is about the most popular web crawlers and user agents in 2022. It includes both good and bad bots that crawl through web pages across the Internet. This list will help you identify and handle these web crawlers for SEO purposes. Knowing which bots are good and bad is important in order to use them optimally and protect your website from malicious traffic.

Top 19 Web Crawlers & User Agents in 2022 (Good & Bad Bots)

Joshua Hardwick

In this post, you'll learn about 15 actionable tips to help you master Google search operators for SEO. These operators include: finding indexation errors, non-secure pages, duplicate content, unwanted files and pages, guest post opportunities, resource page opportunities, infographics, link prospects, social profiles, internal linking opportunities, PR opportunities, sponsored post opportunities, Q+A threads, competitor content, and stolen content. Google search operators are powerful and can be used to quickly find information and opportunities.

Google Search Operators: The Complete List (42 Advanced Operators)

This content is about the anatomy of a webpage from an SEO perspective. It provides information on the different elements that make up a web page, such as the header, body, sidebar, and footer. It also provides tips on how to optimize the page for search engines, as well as other useful SEO information. Additionally, it provides information on TopHatRank and the services they offer.

Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website. It is part of the the robots exclusion protocol (REP) which is a group of web standards that regulate how robots crawl the web, access and index content, and serve that content up to users. The REP includes directives like meta robots, as well as page-, subdirectory-, or site-wide instructions for how search engines should treat links. It is important to place the robots.txt file in the main directory of the website for it to be found by user agents. With robots.txt, users can control crawler access to certain areas of the site and specify the location of sitemaps. Meta and x-robots are meta directives and can dictate indexation behavior at the individual page level.

This article is about the user-agent and its importance in SEO. A user-agent is a client-side application used to access a network service. It is sent in the header of a request to a server as a character string. It is important for the server to be able to distinguish people from machines, such as search engine crawlers. The user-agent can be used to deliver a suitable version of the website, check if the browser is up-to-date, and collect information for statistical purposes. It can also be used to distinguish people from machines, and to ask bots not to crawl certain areas of the website. Knowing what information the various Google Crawlers are using can help to set the browser to transmit the same identifier.

Google Search Console is a free tool from Google that allows users to monitor and manage their website's performance in Google search results. It provides data and insights into how Google views your website, how many people are visiting your website from Google searches, and how to optimize your website for better search engine performance. It includes features such as URL Inspection Tool, Performance Report, Index Report, Experience Report, Security Issues Report, Manual Actions, Links Report, Google Search Console Overview Report, and more. It can be used to monitor organic traffic, keyword ranking, CTR (click-through rate), average position, traffic data, and more. It can also be used to find internal linking opportunities, identify crawl errors and unindexable pages, optimize your website pages for mobile search, check your backlink profile, see if your site has any penalties, use international targeting report for prioritizing a specific country in search results, analyze mobile vs desktop traffic, and more.

This content covers the topic of Crawl Budget and how it is important for SEO. It provides detailed information on how to maximize the crawl budget of a website, such as improving site speed, using internal links, having a flat website architecture, avoiding orphan pages, and limiting duplicate content. It also provides links to further resources related to SEO, such as SEO Tools and Software, Advanced SEO Strategies, SEO Fundamentals, Keyword Research Strategies, Content Optimization Strategies, Link Building for SEO, and User Experience Signals.

This content is about how to optimize your crawl budget. Crawl budget is the number of pages Google will crawl on your site on any given day and is determined by the size of your site, the ‘health’ of your site and the number of links to your site. It discusses how to determine if your site has a crawl budget issue, what URLs Google is crawling, how to increase your crawl budget, and other tips for improving technical SEO. It also mentions Yoast SEO Premium and Yoast SEO Academy for further resources.

This article is about the canonical tag and its importance in SEO. Canonical tags help search engines to determine the main version of the page from the rest of the pages that are identical or very similar to it. It also helps to consolidate link equity from the duplicate pages as well as to improve crawling and indexing of your website. The article also explains best practices for implementing canonical tags on your website.

International SEO is the process of optimizing a website so that search engines can identify which countries and languages the website is targeting. It involves specifying a target country and/or region with an international-friendly URL structure, establishing which language the pages are targeting with the use of language tags, and creating and maintaining content in the target users' language. There are several URL structures webmasters can use to target a particular country, such as using a country code top-level domain, a subdomain, a subdirectory, a gTLD with language parameters, or a different domain name. Language tags are used to indicate to search engines which languages the website is available in. Finally, website content should be tailored to the target user's language and culture.

This article is about the hreflang attribute, which is used to help search engines serve the most appropriate version of a page to users in different languages.It covers why hreflang matters for SEO, how to construct and implement hreflang tags, how to find and fix hreflang issues, and problems that Google may ignore. It also provides tips on how to semi-automate hreflang implementation, and why you should be careful redirecting users.

This content is about the use of the nofollow tag, which is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. It explains when and how to use the nofollow tag, as well as the history and implications of using it. It also provides additional references and background information to help better understand the nofollow tag. Finally, it provides advice for those who produce widgets or infographics on how to use the nofollow tag.

Page Experience is a new Google Search ranking factor that evaluates the quality of a website page's user experience. It includes factors such as mobile-friendliness, page loading speed, the absence of interruptions or interstitials, mobile usability, secure browsing experience, and web accessibility. It is important to take a mobile-first approach as Google has prioritized a website's performance on mobile devices since 2020. Google measures page experience based on three performance metrics called Core Web Vitals, which are Largest Contentful Paint, Cumulative Layout Shift, and First Input Delay. To measure page experience, Google provides tools such as Search Console, PageSpeed Insights, and Lighthouse. It is important to optimize page experience in order to achieve higher Google search rankings and win prominent positioning in Google’s search results pages.

In this post, we focus on internal links and what they mean for SEO. Internal links connect pages and posts on your website, and external links connect your pages to other websites. With the correct internal links, you’ll guide your visitors and Google to your most important pages. Internal links also connect your content and give Google an idea of the structure of your website. We make sure Google understands that the content on those pages is related to the content of this post by adding these links.

This article is about on-page SEO written by Brian Dean. It covers topics such as content length, external links, keyword placement, featured snippets, domain authority, and more. Brian provides tips and strategies for optimizing content for search engines, as well as advice on how to make content unique. He also provides examples of how to implement on-page SEO techniques. The article covers a variety of topics and provides insights into how to get the most out of on-page SEO.

In this path you will learn:
- Search engines crawl, render and index 
- Best practice technical SEO 
- How to optimize your on-page content 
- Link acquisition through digital PR and link acquisition

	#	Type	Title	Creator	Platform	Duration
	1		Introduction to HTML for SEO - JC Chouinard	JEAN-CHRISTOPHE-CHOUINARD	jcchouinard.com	30m
	What you'll learn in this step:
	2		How Search Engines Work: Crawling, Indexing, and Ranking - Beginner's Guide to SEO - Moz	Britney Muller	moz.com	30m
	What you'll learn in this step:
	3		9 Essential Google Operators for SEOs and Content Marketers	Neil Patel	neilpatel.com	20m
	What you'll learn in this step:
	4		Top 19 Web Crawlers & User Agents in 2022 (Good & Bad Bots)	softwaretestinghelp	softwaretestinghelp.com	30m
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	5		Google Search Operators: The Complete List (42 Advanced Operators)	Joshua Hardwick	ahrefs.com	30m
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SEO from zero to hero

Judy Rogers

Digital marketer

@judyrogers