youtube.com

constantcontact.com

hubspot.com

drip.com

myemma.com

salesmate.io

optinmonster.com

venveo.com

mailerlite.com

sendx.io

marketo.com

activecampaign.com

act-on.com

adoric.com

Adam Erhart

The Modern Marketing Show is an episode discussing email marketing and its importance. It explains how email is 40 times more effective at acquiring customers than Facebook or Twitter and has an ROI of 3800%. It also provides tips on how to get started with email marketing such as using Drip and AutoResponder Madness. Lastly, it provides three simple emails to get started with email marketing.

Email Marketing (What is it and Why is it Important?)

Bria Sullivan

This content is about creating an email marketing strategy. It covers topics such as setting goals and success metrics, researching your target audience, creating list segmentation, plotting campaigns on an email marketing calendar, and crafting high-quality email content. It also provides tips for growing your email list, writing strong subject lines, providing value to customers, and using email marketing templates.

How to Create an Email Marketing Strategy Plan

Christina Perricone

This content is about the Ultimate Guide to Email Marketing. It covers topics such as creating a strategy, building an email list, sending marketing emails, email regulations, email analysis, and more. It also provides resources such as a free email marketing planning template and an online course. It goes over the benefits of email marketing and tips for avoiding spam filters. Finally, it provides email marketing stats by industry and tips for creating successful email campaigns.

The Ultimate Guide to Email Marketing

Jessica Stansberry

How to BUILD an Email List | Easy beginner strategies to grow an email list

Alex Cattoni

In this step you'll learn about email marketing and how to create a killer lead magnet. Email marketing is a valuable asset for businesses, and in order to grow your email list, you need to offer something of value to prospects for free in exchange for their name and email address. You will learn about the three-step lead magnet formula that is used to attract qualified leads and turn them into sales. Additionally, you will gain insight into the four most popular types of lead magnets that you can offer in your business.

3-Step Lead Magnet Tutorial: How To Create A High-Converting Lead Magnet

This article is about 19 lead magnet ideas and examples that you can use to create content for your website. It covers topics from creating a lead magnet to repurposing content, to email campaigns and more. It also provides examples of lead magnets such as ebooks, cheatsheets, bonus packs, workbooks, and more. It also provides tips on how to create a lead magnet and how to name it. Finally, it provides 15 additional lead magnet ideas to try.

This article discusses 9 email segmentation strategies that can be used to increase engagement and drive more sales. These strategies cover each stage of the funnel and include demographic segmentation, signup source, engagement, purchase history, purchase amount and basket size, interests and preferences, cart abandonment, and disengagement. Lead scoring is also discussed as a way to prioritize prospects over cold leads. By implementing these strategies, email marketers can expect to see a 95% higher click-rate than non-segmented email campaigns.

This content is about 10 tips for creating email landing pages that convert. It covers topics such as knowing your audience, designing complementary emails and landing pages, leading with a compelling headline, making the CTA irresistible, reducing the number of navigational links, adding images or videos, and more. It also includes advice on how to make the most out of customer testimonials, as well as the importance of testing landing pages. Finally, it highlights the benefits of using Emma's product to create email landing pages.

Email automation is a process that allows marketers to create automated email workflows based on predefined rules. These rules trigger email messages when a specific action is taken. With email automation, marketers can send personalized and automated emails at the right time to their target audience. It can also be used to send emails as a response to the user’s activity. Furthermore, email automation helps marketers create an email sequence, segment their audience, and analyze and optimize their results. Additionally, it helps marketers create trigger-based automation using behavioral tracking and craft compelling emails that help increase their sales.

This article is about email marketing automation and how to set up automated email marketing workflows. It covers topics such as different types of email automation, the tools to help you establish and maintain an email marketing automation strategy, and different automation triggers you may implement at your company. It also provides examples of automatable actions, such as sending an email or triggering a workflow for users exhibiting low product engagement. Finally, it provides tips for creating a successful blog welcome email and optimizing welcome emails.

This guide explains how to run a successful email marketing campaign. It covers topics such as setting goals, planning emails, writing copy, creating optins, segmenting your subscribers, testing and tracking, and more. It also includes tips on email design, subject lines, and calls to action. With these steps, you'll be able to get more attention, engagement, leads, and sales.

This article discusses the four major anti-spam laws (CAN-SPAM, CASL, GDPR, and CCPR) and how they can affect email campaigns. It provides an overview of each law, as well as key points for ensuring compliance. It also outlines the potential penalties for non-compliance, and suggests steps for avoiding them. Finally, it provides tips for creating an email marketing strategy that is compliant with all four anti-spam laws.

Email A/B testing is a way to compare two versions of an email to determine which one performs better. It involves sending two different versions of an email to two separate sample groups of a recipient list. This can be done by testing different variables such as subject lines, images, copywriting, sender's name, and offers. The version with the most opens and clicks, also known as the "winning version", is then sent to the rest of the recipients. With MailerLite, setting up an A/B test is easy, and the Evan Miller sample size calculator can be used to calculate the right sample size for each variation. A/B testing can help marketers improve their email metrics, increase conversions, and get to know their audience better.

In this step, you'll learn about using emojis correctly, owning an emoji, sticking to a theme, and the placement of the emoji. Using emojis not too often and not overdoing it with too many emojis that it feels spammy is the key. Owning an emoji and using the same one every time is a great way to create a recognizable brand. It's also important to stick to a theme and use the same colors to create a recognizable brand. Instead of using the emoji at the front of the subject line, try using it at the end to grab the reader's attention.

In this guide about the best time to send emails, you'll learn about the importance of testing email design and messaging, iterating your campaign, and following email best practice. You'll also learn about research from SendinBlue, GetResponse, CampaignMonitor and Intercom on the best time to send marketing emails. Additionally, you'll discover tips for creating an email schedule for your audience and how to write an engaging email. Finally, you'll learn how to analyze open rates and check out competitors to determine the best day and time to send an email.

This guide is about how to format emails for different purposes. It covers topics such as formal emails, casual emails, marketing emails, cold sales emails, and emails for business or other formal occasions. It provides best practices for crafting a persuasive email subject line, personalizing greetings, introducing the email in the first paragraph, providing value upfront, and ending with a call to action. It also discusses the use of HTML-formatted emails, power words to increase open rates, and the ideal length of an email.

Act-On is a growth marketing platform for modern marketers. It provides resources such as a Marketing Automation Quickstart Guide, 10 Best Practices for Mobile-Friendly Emails, and support packages. It also offers solutions and services for industries, pricing, and careers. Act-On also provides contact sales and support packages for customers. The 10 Best Practices for Mobile-Friendly Emails includes tips such as optimizing for a 3-second read, keeping subject lines short, using preheader text, limiting navigation, keeping images small, and making social media icons clickable.

This content is about email service providers and the different strategies and techniques to use for successful email marketing campaigns. It talks about the importance of email personalization and how it can be used to create unique emails for each person on the email list. It also provides examples of how different companies have used email personalization to create effective emails. Additionally, it provides tips on how to collect data to use for segmentation and how to use link tracking to organize email lists.

In diesem Video werfen wir einen Blick auf einige der spannendsten Statistiken über E-Mail-Marketing und wie du sie für deine Kampagnen nutzen kannst. Ein wichtiger Faktor für den Erfolg einer E-Mail ist die Betreffzeile, die empfohlene Länge beträgt 40 Zeichen. Geburtstags-E-Mails erzielen einen um 342 % höheren Umsatz pro E-Mail als andere Werbe-E-Mails. Willkommens-E-Mails haben eine Öffnungsrate von 91,43%. E-Mails mit künstlicher Intelligenz haben eine 66% höhere Chance, die Versandzeiten zu optimieren.

Email retargeting is the practice of sending emails to people based on information about their behavior and interests. It helps you reconnect with people who are regular customers, inactive customers, subscribers who have never bought, and people who haven’t even subscribed but have visited your site. You can do email retargeting with triggered emails, or with retargeted ads on Facebook and Google. Gathering customer info is the key first step, as you need an email address to see what your contacts are doing. You can create segments for any groups you need, like 20-30 year old women who haven’t bought in 30 days, and send them helpful content. You can also use email retargeting for active subscribers to offer related products, and for cross-sell and upsell emails. Finally, you need to create your email retargeting campaigns, with ads, emails, and actionable CTAs. With the right email retargeting strategy, you can expect to recover about 10% of lost revenue.

This post is about increasing email open rates for email marketing campaigns. It covers topics such as catchy email subject lines, personalization, segmentation, A/B testing, and more. It provides 25 tips to increase email open rates and wraps up with an overview of the main points discussed. It also provides an example of how to calculate email open rate.

This article discusses the 9 critical components for optimized marketing emails. These components include the subject line, sender name, personalization, body copy, image, call-to-action, social sharing links, unsubscribe link, and mobile optimization. It provides tips on how to optimize each component to increase open rates, click-through rates, and conversions. It also provides examples of each component and how it can be used to create effective emails.

- Why is email marketing important
- How to build an email list
- How to plan for your email marketing
- What is A/B testing in email marketing
- How to run an email campaign
- How to analyze your email
- How to optimize your email marketing

	#	Type	Title	Creator	Platform	Duration
	1		Email Marketing (What is it and Why is it Important?)	Adam Erhart	youtube.com	6m
	What you'll learn in this step:
	2		How to Create an Email Marketing Strategy Plan	Bria Sullivan	constantcontact.com	12m
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	3		The Ultimate Guide to Email Marketing	Christina Perricone	hubspot.com	19m
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	4		How to BUILD an Email List \| Easy beginner strategies to grow an email list	Jessica Stansberry	youtube.com	16m
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	5		3-Step Lead Magnet Tutorial: How To Create A High-Converting Lead Magnet	Alex Cattoni	youtube.com	10m
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Email Marketing Masterclass

Judy Rogers

Digital marketer

@judyrogers