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Selçuk's Marketing Channel

The History of Marketing

questus marketing knowledge

What is marketing? Definitions of marketing by various authors 🤓

Business School 101

Marketing Mix: 4Ps (With Real World Examples) | From A Business Professor

Martin Luenendonk

This article is about the marketing mix and product in Four P's. It covers topics such as product classification, product decisions, hallmarks of successful products, product development, and a strong product example of Starbucks. It outlines key questions to ask when developing a successful product and the product life cycle. It also discusses the importance of understanding customer needs and wants, features and benefits, and branding for a successful product.


                    Marketing Mix | Product in Four P's | Cleverism
            

In this section we will take a look at the various elements of distribution channels and intermediaries. These include direct and indirect selling, importance of distribution channels, benefits of channel segmentation, assessing benefits of distribution channels and assessing possible channel costs. Through the use of the right place, a company can increase sales and maintain these over a longer period of time. Different strategies and intermediaries may be used to ensure the product reaches the consumer in the most efficient and cost-effective manner. Different types of distribution channels, strategies and impacts of the marketing mix on place will also be discussed.


                    Marketing Mix | Place in Four P's | Cleverism
            

Pricing is an important element of the marketing mix and plays a key role in determining a product's perceived value. It is important for a company to research and analyze external and internal factors that affect pricing decisions. There are several objectives that a company can have from its pricing strategy, such as profit maximization and survival. There are also a number of pricing strategies that a company can use to sell its product, such as premium pricing, cost based pricing, and penetration pricing. Companies should also consider factors such as competition, target market behavior, industry trends, and legal constraints when setting prices. It is also important to remember ethical considerations, such as price fixing and opportunistic pricing.

This article looks at the role of promotion in the marketing mix, the objectives of promotional activities, the major targets of promotional campaigns, the promotional mix, different types of promotional strategies, managing promotion through the product life cycle, and an example of the promotion mix in action. Promotion involves activities that communicate with the customer about the product and its benefits and features. The promotional mix includes advertising, personal selling, public relations & sponsorship, direct selling, and sales promotion. Each of these strategies are used to create brand awareness, build brand equity, differentiate products, provide information, stimulate demand, and reinforce the brand. Companies must also consider the allocated budget, target market composition, cultural sensitivity, and stage in the product life cycle when creating their promotional mix.

This content is about the difference between a marketing strategy and a marketing plan. A marketing strategy is a long-term plan to achieve a competitive advantage and it involves identifying the company's best customers and understanding their needs. A marketing plan is the roadmap to achieve the goals of the marketing strategy and it involves segmentation, targeting, positioning, and promotional tactics. Lastly, it is important to monitor, assess, and evaluate the strategy to ensure its success.

In this business topic video, we will introduce you to the STP model of marketing strategy. STP stands for Segmentation, Targeting, and Positioning. Segmentation is the process of breaking down the market into parts that have similar needs and wants. Targeting is about choosing which segments to focus on in order to have the best chance of success. Positioning is about determining the right positioning for the product in terms of the features that the target customers want. The key benefit of segmentation is that it enables the marketing mix to be more accurate and better focused.

This content is about the importance of combining marketing monitoring and reporting in order to maximize the effectiveness of a business or campaign and increase sales/awareness. It provides insight into the differences between the two processes, and provides tips on when each should be prioritized. It also explains why using a data dashboard software can help automate the monitoring and reporting processes. Finally, it provides examples of metrics that can be used for monitoring and reporting.

The Lock and The Key" is about the importance of understanding your target audience before creating a product. "Frequency" is about Zig Ziglar's approach to sales by staying in one place for a longer period of time and building relationships with potential buyers. "Earn Your Permission" is about permission marketing, a strategy for delivering useful content to readers who have shown interest in it. "Price is a Part of Your Marketing" is about how different brands may charge different prices for the same product based on the emotions they evoke. "Status is a Primary Driving Force" is about people's need to care about their social status and how it affects their decisions. "Nobody Needs Your Product" is about the importance of understanding customer needs and how they relate to the product. "The Difference Between Direct and Brand Marketing" is about the two main types of marketing and the differences between them.

In this video, you'll learn about the power of tribes, as outlined in Seth Godin's book "Tribes". Tribes are a group of people connected to each other, a leader, and an idea. Leaders of a tribe use seven elements - challenge, culture, curiosity, charisma, communication, commitment and connection - to effectively lead a tribe and make a change in the world. Anyone with enough passion can assemble a tribe and lead it - so why not you?

- Short history of marketing
- What is the definition of marketing
- What is marketing mix (4ps)
- What is marketing strategy

	#	Type	Title	Creator	Platform	Duration
	1		The History of Marketing	Selçuk's Marketing Channel	youtube.com	7m
	What you'll learn in this step:
	2		What is marketing? Definitions of marketing by various authors 🤓	questus marketing knowledge	youtube.com	5m
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	3		Marketing Mix: 4Ps (With Real World Examples) \| From A Business Professor	Business School 101	youtube.com	8m
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	4		Marketing Mix \| Product in Four P's \| Cleverism	Martin Luenendonk	cleverism.com	15m
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	5		Marketing Mix \| Place in Four P's \| Cleverism	Martin Luenendonk	cleverism.com	15m
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Marketing Fundamentals for Beginners

Judy Rogers

Digital marketer

@judyrogers