Path title:

Technical & Off-Page SEO Roadmap: Expert Guide

Created 2 years ago and Updated 2 years ago

Objectives:

-Understanding the technical aspects of on-page SEO, such as website architecture, URL structure, XML sitemaps, and crawlability. -Implementing on-page SEO, such as optimizing meta tags, Clustering Keywords, and images. -Learning about technical SEO, such as website speed, mobile-friendliness, and using structured data.

10h

20 Steps

for all

Free

20 reading

+ 8

		#	Type	Title	Creator	Platform	Duration
		1		Choosing between www and non-www URLs - HTTP \| MDN	Mozilla	mozilla.org	7m
	What you'll learn in this step: The first step in on-page SEO is choosing between www and non-www URLs, which affects your rankings and user experience. Consistency is key, and your decision should align with your branding goals.
		2		Implement HTTPS, SSL, and HTTP/2	Google Developers	google.com	5m
	What you'll learn in this step: Step two of on-page SEO is activating HTTPS to secure your website, improve loading speed, and boost rankings. HTTPS encrypts data, SSL verifies authenticity, and HTTP/2 enables faster performance. These can enhance user trust and search engine visibility.
		3		Optimize Page Speed	GTMetrix	gtmetrix.com	10m
	What you'll learn in this step: Step 3 is optimizing page speed to enhance user experience and search engine rankings. This can be achieved by reducing file sizes, minifying code, leveraging browser caching, and using a CDN.
		4		Create an XML sitemap	Ahrefs	ahrefs.com	10m
	What you'll learn in this step: Creating an XML sitemap is a vital step in on-page SEO, as it helps search engines discover and index all pages on your website. Submitting the sitemap to search engines like Google can help improve the visibility of your website and its content.
		5		Maximize your crawl budget	Google Developers	google.com	11m
	What you'll learn in this step: To do this, remove duplicate content, fix broken links, and use internal linking to help search engines discover new content. This can help improve search engine rankings and increase the visibility of your website.
		6		JOIN TO UNLOCK	********	********	********
	What you'll learn in this step: This step is so critical, as it ensures search engines can easily navigate and understand your website's content. To do this, create a clear hierarchy with a logical URL structure, use descriptive and unique page titles and headers, and avoid duplicate content.
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	What you'll learn in this step: It provides a clear and logical hierarchy for your website's content. To do this, use descriptive and concise URLs that reflect the content on each page, avoid using excessive parameters or irrelevant information in URLs, and ensure consistency throughout your site.
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	What you'll learn in this step: Step eight in on-page SEO is utilizing robots.txt to control search engine crawling and indexing. This involves creating a file with instructions on which pages to allow or disallow crawling and ensuring it's easily accessible. By using robots.txt properly, you can prevent crawling of irrelevant or duplicate content, improving your website's rankings and visibility.
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	What you'll learn in this step: it provides a clear path for users to navigate your website's hierarchy. To do this, add breadcrumb links that show users their current location on your website and how it relates to the overall structure.
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	What you'll learn in this step: it can negatively impact search engine rankings and user experience. To do this, identify and remove or consolidate pages with similar or identical content, use canonical tags to indicate the preferred version of a page, and avoid using boilerplate or repetitive content across multiple pages.
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What you'll learn in this step: It can help ensure a positive user experience and prevent loss of traffic. To do this, identify and fix broken or outdated redirects, eliminate redirect chains, and use redirect types that preserve link equity, such as 301 redirects.
	12		JOIN TO UNLOCK	********	********	********
What you'll learn in this step: Always test your website's pages on different screen sizes and ensure they are easy to navigate, load quickly, and have a mobile-friendly design. A mobile-responsive website can improve user experience, search engine rankings, and website traffic from mobile users.
	13		JOIN TO UNLOCK	********	********	********
What you'll learn in this step: To do this, ensure that your website is easily accessible and navigable for users with disabilities, use semantic HTML to aid in renderability, and optimize images and multimedia content for faster load times.
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What you'll learn in this step: By ensuring that images are appropriately sized, compressed, and tagged with descriptive alt text, you can help search engines understand your website's content and increase your website's visibility in search engine results. This can attract more traffic to your website.
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What you'll learn in this step: Create server-side rendered versions of your website's pages to improve load times, reduce server response times, and make it easier for search engines to crawl and index your content.
	16		JOIN TO UNLOCK	********	********	********
What you'll learn in this step: Developing an internal linking strategy is a crucial step in on-page SEO, as it can help users and search engines navigate and understand your website's content. To do this, interlink related pages using descriptive anchor text, prioritize pages with high authority or relevance, and avoid overlinking or using irrelevant links.
	17		JOIN TO UNLOCK	********	********	********
What you'll learn in this step: This involves linking to high-quality, relevant external websites to improve your website's relevance and authority. By using descriptive anchor text and avoiding overlinking or irrelevant links, you can improve user experience, search engine rankings, and establish your website as a credible source of information.
	18		JOIN TO UNLOCK	********	********	********
What you'll learn in this step: By grouping related content and linking them internally around a central topic, you can provide comprehensive coverage, increase user engagement, and enhance search engine rankings.
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What you'll learn in this step: By implementing schema markup to provide structured data, you can improve the visibility of your website in search engine results, increase click-through rates, and enhance user experience.
	20		JOIN TO UNLOCK	********	********	********
What you'll learn in this step: Incorporating featured snippets optimization is a game-changing on-page SEO strategy that can increase the visibility and credibility of your website's content. By providing concise and informative answers to common user queries and formatting your content for easy readability, you can enhance your website's chances of appearing in the coveted featured snippet spot at the top of search engine results.