Path title:

Google Analytics Pro Course for All

Created 2 years ago and Updated 2 years ago

Objectives:

Understand Google Analytics fundamentals and interface navigation. Optimize marketing campaigns and improve website user experience using Google Analytics. Make data-driven decisions and improve online presence with Google Analytics.

20h

13 Steps

for all

Free

13 reading

+ 24

		#	Type	Title	Creator	Platform	Duration
		1		What is Google Analytics?	Google	google.com	38m
	What you'll learn in this step: This step will cover the basics of what Google Analytics is, why it is important for businesses, and how to set up an account and tracking code.
		2		Setting up a Google Analytics account and tracking code	Amanda DiSilvestro	searchenginewatch.com	1h
	What you'll learn in this step:
		3		Understanding the Google Analytics interface	socialmediaexaminer	socialmediaexaminer.com	1h
	What you'll learn in this step: Learners will also be introduced to the Google Analytics interface and key features to begin analyzing website performance.
		4		Navigating the Google Analytics dashboard	optimizesmart	optimizesmart.com	2h
	What you'll learn in this step: This step will dive deeper into the Google Analytics dashboard, teaching learners how to navigate and understand basic terminology such as sessions, pageviews, and bounce rate.
		5		Understanding basic terminology (sessions, pageviews, bounce rate, etc	Optimize Smart	optimizesmart.com	2h
	What you'll learn in this step:
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	What you'll learn in this step: Custom reports will also be covered, allowing learners to create more specialized reports to meet their business needs.
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	What you'll learn in this step: This step will cover more advanced topics such as the Behavior Flow report, User Explorer report, and e-commerce tracking, giving learners a more in-depth understanding of website performance and user behavior.
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What you'll learn in this step:
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What you'll learn in this step: Learners will also gain insight into how to connect Google Analytics with other platforms such as Google AdWords and Google Search Console for a more complete view of their online presence.
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What you'll learn in this step: This step will cover integrating Google Analytics with other platforms and using Google Tag Manager to manage tracking code, helping learners to streamline their analytics tracking and data management.
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What you'll learn in this step: This step will cover integrating Google Analytics with other platforms and using Google Tag Manager to manage tracking code, helping learners to streamline their analytics tracking and data management.
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What you'll learn in this step: Learners will also understand how to use Google Analytics data to optimize their marketing campaigns and make data-driven decisions.
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What you'll learn in this step: Learners will also gain insight into how to use Google Analytics data to improve website performance and user experience.