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Hotjar

Usability testing is a method of testing the functionality of a website, app, or other digital product by observing real users as they attempt to complete tasks on it. The goal of usability testing is to reveal areas of confusion and uncover opportunities to improve the overall user experience. This guide covers different testing methods, the usability questions they can help answer, how to run a usability testing session, and how to analyze and evaluate testing results. It also provides 12 templates and checklists to help you run efficient usability sessions. Sign up for a free Hotjar account to start seeing how visitors use your website.

What is Usability Testing? (and What it Isn’t) | Hotjar

Editorial Aela

Jakob Nielsen's Heuristics are 10 usability principles to improve UI design. Visibility of system status is about keeping users informed about their actions and what’s happening at a given interaction. Match between system and the real world is about using words, phrases, and concepts that are familiar to the target audience. User control and freedom is about giving users the freedom to decide and take the actions they see fit. Consistency and standards is about keeping the same language throughout the system to avoid confusing the user.

Nielsen's Heuristics: 10 Usability Principles To Improve UI Design

Interaction Design

The Gestalt Principles are a set of laws of human perception developed by German psychologists in the 1920s. They provide a framework for understanding how humans group similar elements, recognize patterns, and simplify complex images when we perceive objects. These principles are widely used in design work to create aesthetically pleasing and engaging visual experiences for website and app users. They include the Law of Similarity, the Law of Proximity, the Law of Closure, and the Figure/Ground Law. Designers use these principles to organize content on websites and other interfaces, distinguish between types of content, and draw the user's attention to the most important elements on the page. They can also help guide the user's eye to create a cohesive, meaningful, and usable representation of the world. The Gestalt Principles are an essential part of visual design and can be applied to a variety of design projects.

What are Gestalt Principles? | Interaction Design Foundation (IxDF)

Riley Roth

This article is about three key elements of great UX design- Affordances, Signifiers, and Feedback. Affordances are features that enable users to interact with an object, signifiers are clues that guide users to what to do next, and feedback is a great way of building trust and reassuring the user that they’re on the right track. Introductory and advanced courses are available to learn more about UX Design, UI Design, Web Development, Data Analytics, Digital Marketing, and Product Management. Feedback can help us correct course before it’s too late and can make us feel connected to a product and understood. Signifiers can be explicit textual information, sound, texture, lighting, color, symbols, or even proximity of objects to one another.

Affordances, Signifiers & Feedback: Definitions and Examples

Jeff Dance

This article is about UI/UX Principle #18: Strive for Simplicity and Clarity Above All. It discusses how simplicity is at the heart of usability, and how sometimes layering complexity in a highly usable way is necessary. It also touches on how simple experiences can encourage engagement and catch short attention spans. Lastly, it explains how creating a lean product can make for a robust experience.

UI/UX Principle #18: Strive for Simplicity and Clarity Above All - Fresh Consulting

This article is about understanding user behavior and how it can be used to design persuasive experiences. Traditional UX research focuses on user needs, expectations, and goals, but if the design needs to persuade users to take some action, we need to identify what motivates or inhibits them. Behavioral research builds on traditional research approaches and focuses on the users’ feelings, emotions, motivations, and barriers related to the action that is being triggered. This article provides an example of how understanding users’ barriers and motivations can help to design for persuasion.

This article is about the rules for modern navigation. It covers topics such as prioritizing consistency, designing clear interactions, avoiding deep navigation, and designing for responsive compatibility. It also provides best practices for designing great navigation, such as striving for flat navigation, limiting the number of levels, using location indicators, and creating a unique visual design for each level. Finally, it provides tips for designing navigation for mobile devices.

This content is about improving a website's search box user experience. It covers seven best practices, such as search box design, hint text, facets and filters, results stats, predictive query, trending searches, and alternative suggestions for no-results. It also includes a link to download an ebook about site search user experience and a link to subscribe to Coveo's newsletter.

Microcopy is the small text snippets that guide us through websites, apps, and other digital experiences. It comes in many shapes and forms, but it has a common goal: To help people navigate through a digital product or service as smoothly as possible. These small words and phrases can make a huge difference to the overall user experience. Creating microcopy is one of the main tasks (but not the only) of UX writers and content designers. It needs to be reviewed and revised as we go along, and for every new product feature there is new microcopy to be researched, created and tested.

In this article, Andrés Zapata discusses the importance of user flow dead-ends and how they can be costly. He uses the example of a user trying to purchase groceries online during the COVID-19 pandemic to illustrate how a lack of empathy and consideration in design can lead to a poor user experience. He also provides suggestions on how to create an empathetic user experience that can help manage the user's feelings and prevent cart abandonment. Finally, he encourages UX designers to learn from the current situation and use it to become better designers.

In this step you'll learn about unlimited projects and unlimited screens. Unlimited projects allows you to create an unlimited number of projects and manage them all in one place. Unlimited screens gives you the ability to create an unlimited number of screens and access them from anywhere. This allows you to stay organized and efficient while working on multiple projects at once.

This website uses cookies to improve your online experience. Cookies are used to play videos, display tweets, and to analyze website traffic. Animations in UX should be unobtrusive, brief, and subtle and can be used to provide feedback, state-change and navigation metaphors, and to enhance signifiers. Animations can also be used to communicate state changes, prevent disorientation, and strengthen signifiers. However, they should not be overused, as they can easily become distracting and detract from the user experience.

This content is about the importance of accessibility in UX design and how to create designs to make them accessible. It talks about empathy and the need for radical empathy when designing for people with disabilities. It also discusses the business case for accessible design and how to make designs accessible. It includes topics such as perceivable, operable, understandable and robust, as well as colour, text, visual cues, navigation and flow, and testing with all users. Finally, it provides a checklist to make sure designs are accessible.

This content is about different topics related to UX design. It includes topics such as expertise limits, validating design assumptions, peer feedback, expert reviews, usability testing, and web analytics. It also includes examples of how UX design can be applied to different products such as music streaming apps, internal learning platforms, and e-commerce stores. Lastly, it provides advice on how to use tools such as peer feedback, expert reviews, usability testing, and web analytics to inform design decisions.

This article is about Usability Evaluation and how it can help measure the effectiveness, efficiency, and satisfaction of a product. It explains the five factors of usability, as identified by ISO 25010, and how usability metrics can help answer critical questions about a product. It also discusses the purpose of usability evaluation and how it can help to measure the ROI of an investment. Lastly, it provides references for further reading.

This article provides an overview of usability testing, including what it is, why it is important, and how to do it. It explains the four steps of the usability testing process: planning, user test participants, leading usability tests, and analyzing and reporting. It also covers the different types of usability testing, such as remote and in-person, and how to create a usability testing script. Finally, it provides tips on how to prioritize usability issues and create usability testing reports.

This content is about UX analytics and the benefits it provides. It explains what UX analytics is and how it can be used to inform design decisions. It also provides examples of different types of UX analytics tools and best practices for evaluating data. Finally, it explains how UX analytics can help create better experiences for customers and how Mixpanel can be used to measure user behavior.

This website from Nielsen Norman Group provides an overview of how analytics data can be used to supplement UX research and design processes. It covers three uses for analytics: issue indication, investigation, and triangulation. It also provides examples of how analytics data can be used to verify findings from qualitative research and gather additional clues to help define a solution. It also provides links to additional resources for learning more about UX analytics.

In this path you will learn:
- What is a usability test
- Who is your user
- The basic aspects of usable navigation, search, form, or animation
- Errors and overloading your users
- How to check if what you designed is usable

	#	Type	Title	Creator	Platform	Duration
	1		What is Usability Testing? (and What it Isn’t) \| Hotjar	Hotjar	hotjar.com	15m
	What you'll learn in this step:
	2		Nielsen's Heuristics: 10 Usability Principles To Improve UI Design	Editorial Aela	aelaschool.com	15m
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	3		What are Gestalt Principles? \| Interaction Design Foundation (IxDF)	Interaction Design	interaction-design.org	20m
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	4		Affordances, Signifiers & Feedback: Definitions and Examples	Riley Roth	careerfoundry.com	15m
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	5		UI/UX Principle #18: Strive for Simplicity and Clarity Above All - Fresh Consulting	Jeff Dance	freshconsulting.com	3m
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Product design UX fundamentals

Ruth Holler

Product Designer

@ruthholler